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MTV OFFICIALLY LAUNCHES MTV TR3S

MTV OFFICIALLY LAUNCHES MTV TR3S

Tres The new U.S. cable channel MTV Tr3s began airing this week as part of MTV’s attempt to concentrate on the growing demographic of Latinos aged 12 to 34.

Check out some pictures here from the kickoff.

The new bilingual channel debuted on Monday and with new series such as "Pimpeando" and "Quiero Mis Quinces."

With recent Census Bureau statistics citing that one in five U.S. residents under the age of 34 are of Hispanic descent, MTV execs are orienting the new channel towards interests specific to that culture and are not shying away from redirecting resources.

"In people, in money and in time, MTV Tr3s is part of the MTV brand in the biggest way that we can think of," said MTV President Christina Norman.

Yet the new channel will continue MTV’s tradition of offering the best of mainstream music and adapted Spanish versions of popular MTV fare such as "Total Request Live" and "Sucker Free," said the report.

For more information visit: MTV Tr3s

(Source: www.richardliriano.blogspot.com)
(Article Courtesy of Washington Times)
(Pictures provided by Andy, Photography by Brian Ach)

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