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STEVE STOUTE’S TRANSLATION CONSULTATION & BRAND IMAGING ALIGNS WITH GENERAL MOTORS

STEVE STOUTE’S TRANSLATION CONSULTATION & BRAND IMAGING ALIGNS WITH GENERAL MOTORS

By Chris Richburg, www.allhiphop.com Stevestoute

Translation Consultation & Brand Imaging , a New York City-based brand marketing firm headed by founder and Chief Creative Officer Steve Stoute, has aligned with General Motors Corp.

The company will provide strategic counsel and marketing communications guidance for Chevrolet and other GM vehicle brands in the U.S. on key projects as it helps expand GM’s appeal to young, diverse, well-educated consumers living in key metropolitan markets in the US, particularly coastal markets.

"The power of Hip-Hop and the culture it harbors is breaking down walls in corporate America daily," Stoute told AllHipHop.com. "I’m thankful that my company is the market leader in marketing this culture and doing it in a authentic way."

Translation specializes in creating and implementing marketing concepts that establish connections between Fortune 500 companies and celebrities from music, sports, entertainment and fashion.

"Our goal is to help GM reach new consumers by increasing the relevance of its brands in their lives, while simultaneously leveraging Translation’s entertainment and sports assets to also build value with GM’s existing customers," Stoute added.

FOR THE REST OF THIS STORY VISIT: www.allhiphop.com

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Comments

  1. Reply

    R,

    This is great news.

    I’d like to take this opportunity to tell you a little a story.

    Many months ago I contacted Mr. Stoute and propose to him establishing a business deal at that time with Daddy Yankee in regards to Daddy having his own sneaker line for Reebox (which is a client of Translation, as is McDonald’s, Hewlett Packard, Tommy Hilfiger, Rocawear and more).

    I even had a meeting with, supposedly Mr. Stoute’s right hand man, Charles Wright (a Translation employee) in trying to broker a deal for Luny Tunes.

    After many calls, emails, sharing of ideas, I was never called back.

    All Mr. Wright told me was, “I’ll call you as soon as something opens up.”

    As time passed by, I said to myself maybe I should bring someone more worthy to Mr. Stoute.

    I then proposed to Mr. Wright that Translation should work with the actress Zoe Saldana (who’s Dad is a friend of mine).

    Fast forward to the present time, Daddy Yankee has his own sneaker line with Reebok, Zoe is advertising for Rocawear.

    And I can only imagine what they’re working on with Luny Tunes.

    At the end of the day I have learned a lot from Mr. Stoute and his company.

    You either work with him or without him.

    Richard Liriano

    Promotions | Marketing | Advertising
    vm: 646.247.7987
    e: r_liriano@gmail.com
    b: http://rmlblog.blogspot.com

  2. Reply
    R. Holbeck

    This is not actually a real company providing any real service. “Hochstapler” is the term one would use in German.

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