FOUR FRIENDS, ONE DREAM, SEVEN RESTAURANTS
Fun-loving childhood buddies have found the recipe for success with La Fiesta Taqueria and its alter ego, La Favorita Taqueria in Sacramento
By Bob Sylva, Sacramento Bee
It’s an early weekday morning, and we’re at a house that belongs to Jose de Jesus Cortez, who goes by the nickname "Chuy." Chuy is a key member of the brain trust behind the success of La Fiesta Taqueria and its alter ego, La Favorita Taqueria ("Los Mejores Tacos y Burritos de Sacramento!").
Cortez and his three partners have perfected a concept of fresh, fast and fun (soccer shirts, telenovelas, mariachi) in a clean and casual atmosphere.
His home, in a comfortable subdivision in Roseville, doubles as corporate headquarters and party central. Chuy, a bachelor, manages the business out of a spare bedroom. In his own bedroom, a crucifix hangs above his neatly made bed.
The bathroom is clean, the kitchen spotless. Chuy’s mother in Mexico would be proud of him.
Outside, Chuy has accumulated some of the spoils of war. He has a carport for his boat. He drives a black pickup. He has a tiled patio, a built-in barbecue and a fully stocked bar. He also has a sparkling blue pool. But his pride and joy is his backyard soccer field, which, for now, is miniature.
On Wednesdays, Chuy’s day off, the partners gather, along with invited staff from the restaurants. They have a barbecue, swim, knock back a few cervezas and play soccer. Not a bad way to get some R&R.
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