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TELEMUNDO TEAMS WITH YAHOO TO CREATE HISPANIC PORTAL

Espanol.Yahoo.com and Telemundo.com Rolled Into New Site
By Claire Atkinson, Advertising Age

NBC Universal will have a new product to sell this upfront. Telemundo, the company’s Spanish-language TV network, is teaming with Internet giant Yahoo to shake up the Hispanic online market with a new co-branded Web site called Yahoo Telemundo (telemundo.yahoo.com).

The site unveiled today is a joint-venture between the partners and replaces Telemundo.com and Yahoo en Espanol’s espanol.yahoo.com. Users will be directed to the new site. No money is changing hands, but the two companies are pooling Telemundo’s ability to create original content and Yahoo’s knowledge of online technology and operations. They will merge Telemundo.com and Yahoo en Espanol staff and share ad revenue.

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