NIKE SHOES TALK TO APPLE’S IPOD IN NEW SYSTEM
LOS ANGELES/NEW YORK (Reuters) – Nike Inc. (NKE.N) said on Tuesday that it is making running shoes that will be able to send data about the wearer’s performance to an Apple Computer Inc.’s (AAPL.O) iPod using a new wireless system called Nike+iPod.
Shares of Nike rose over 2 percent as it capitalized on the popularity of the iPod line, which dominates portable digital music players. But one analyst said a relatively narrow section of Nike consumers would be interested in the running products.
Using a Nike+iPod Sports Kit, expected to retail for about $29, consumers will be able to access time, distance, pace and calories burned through the earphones of a nano version of the iPod via a sensor in the insole of special shoes that communicate with the digital music player.
Here’s a link to the technology in action:
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