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¡VIVA TU CINE! LAUNCHES LARGEST YEAR-ROUND LATINO FILM PROGRAM

A new Latin American film series kicks off in Los Angeles this month in an effort to provide greater access for the Latino community to first-run films from Mexico and Latin America. Thirty years ago first-run Mexican cinema played to packed theatre houses across the country; however, today only three or four films per year make it across the border. Beginning September 24, ¡Viva Tu Cine! will bring Spanish-language movies all year round to theaters across Los Angeles County.  While traditional film festivals compress several movies into just a few days, this series is unique. Each month, a first-run Mexican or Latin American film will play at six theaters in communities with large Latino populations. The first film, a family comedy about Mexican kids’ soccer team called “Atletico San Pancho,” opens on September 24. Following months will include comedies, love stories and dramas primarily from Mexico, but also from other Latin American countries.  For more info, visit: www.vivatucine.com

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