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SNEAKERS: THE NEXT STEP

SNEAKERS: THE NEXT STEP

By Carly Sharon, The Daily Colonial

Frontimg_1 Individuals strive to pick up the most coveted style as a testimony that they are one step ahead of the crowd. The synthesis of the rare and the original inevitably provides success for a designer and the wearer alike. To wear a piece that incorporates the public’s sense of familiarity while applying a new flavor guarantees street cred.

No item exemplifies the power of the remix better than the sneaker. While sneakers were once admired only for mere functionality, today the incorporation of style and design is a must. No longer are the best sneakers measured by an ability to make one run faster, jump higher or balance longer. The concern today: which sneaker will provoke a response due to rarity and design.

Success is seen in a sneaker that’s recognizable to the average patron, yet adds an element of unique distinctiveness. A sneaker, as such, makes the statement that the wearer is part of an exclusive group with the ability and funds to ascertain the rare. For some, it isn’t enough to pick up the newest pair of BAPES to stand out as someone ‘in the know.’

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