SATELLITE, CABLE COMPANIES TARGET HISPANICS
By Wilson Lievano, The Wall Street Journal
Satellite and cable-TV companies are increasingly courting the nation’s fast-growing Hispanic audience with multichannel packages of Spanish-language programming, bringing more options to a market long dominated by networks Univision Communications Inc. and Telemundo.
Millions of Hispanics in the U.S. are tuning in to channels offered by Comcast Corp., Cablevision Systems Corp., Time Warner Inc.’s Time Warner Cable unit, Echostar Communications Corp.’s Dish Network and News Corp.’s DirecTV. Their Spanish-language offerings mirror their English-language lineups, including sports, music, cartoons and drama.
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