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REEBOK TO LAUNCH DADDY YANKEE SHOE

REEBOK TO LAUNCH DADDY YANKEE SHOE

Hispanic Reggaeton Music Star Expands Endorsement Push
By Rich Thomaselli and Laurel Wentz, Ad Age

Yankee030606 Reggaeton music star Daddy Yankee will add another blue-chip marketer to his growing list of endorsements when he launches a signature DY shoe and apparel line and ad campaign with Reebok on March 8.

The campaign is from The Additive, Philadelphia and Los Angeles, a firm founded by Que Gaskins — now Reebok’s VP-global marketing for lifestyle and entertainment for the RBK brand. Though details of the shoe line and the national ads have been kept under wraps, Mr. Gaskins said the campaign is not necessarily geared toward the U.S. Hispanic community.

“It’s all-encompassing,” he said. “It’s more a reflection of Daddy Yankee’s music instead of us trying to pigeonhole him. Reggaeton pulls influences from hip-hop, reggae, merengue and salsa, so the advertising pulls influences from his cultural perspective.”

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  1. Reply
    larissa melgar

    I LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOVE U DADDY YANKEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  2. Reply
    Sofia

    I want to see better pictures of the daddy yankee shoes!!!!!!!!

  3. Reply
    Hortencia Beltran

    i would love to see more pictures of the types of daddy yankee shoes

    I LOVE YA DADDY YANKEE UR MY HERO I LOVE YOU!!!

  4. Reply

    Let’s see what we can do about getting an image or some images of this shoe…will definitely keep you posted.

    Best,

    Republica Update

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