RADIO STATIONS TUNE IN TO GROWING LATINO MARKET
Hispanics spend an estimated $460 million per year in the Mid-Valley
By Beth Rogers Thompson, Statesman Journal
Anyone who doubts the Latino market’s growth need only twirl the radio dial. Seven stations broadcast full time in Spanish between Portland and Eugene, with two more in Southern Oregon. And their audience keeps growing.
Diane Burns owns Dallas-based KWIP "La Campeona" (The Champion), at 880 AM, the first Oregon station to go 24-hour Spanish, in 1991.
"There was this great need in the Hispanic community for a radio station," said Burns, who grew up in Los Angeles and was familiar with the culture. "We knew we could help them and become, effectively, the voice for that community."
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