MCDONALD’S LAUNCHES PLAYER ESCORT PROGRAM TO SEND KIDS TO 2006 FIFA WORLD CUP IN GERMANY
McDonald’s launched a national sweepstakes that will give 11 children the opportunity of a lifetime to meet and escort international soccer players during the semi final and final matches of the 2006 FIFA World Cup(TM) in Germany. The program, which runs through April 9th, is in partnership with Univision Communications. Through the national sweepstakes, up to 11 children will be selected as the official winners and will have an opportunity to attend a semi-final or final FIFA World Cup(TM) game in July, where the children will escort the players onto the field. The program is being promoted on Univision television properties and on Univision.com. Parents can log onto www.univision.com to learn more about the sweepstakes and to enter.