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LATINO MUSIC MOVES INTO U.S. MAINSTREAM

Diversity of population is changing music business
By Billboard

Marcos Hernandez barely speaks Spanish. He grew up listening to Barry Manilow, the Temptations, Michael Jackson and U2. And on his debut album, “About Me,” he sings soulful R&B — in English.

But Hernandez is of Hispanic heritage, a fact that he, and his label, TVT, have embraced and exploited when it comes to making and promoting his music.

“We were careful about me being Latin, R&B and pop,” Hernandez says. “About pulling the strings of my Latin heritage.”

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