ADIDAS’ WORLD CUP SHUTOUT
U.S. fans of soccer’s big event will see only Adidas ads on television. Nike’s response: A MySpace-style site for soccer nuts
In new Adidas TV, U.S. soccer star Pablo Mastroeni and Mexican soccer standout Jaime Lozano have three hours to recruit amateur players from the streets and beaches of Los Angeles. Their goal is to form one team of U.S. players and one team of Mexican born players to square off in a sandlot soccer game. The ad, one in a series, is meant to capture the high-octane international rivalries that will erupt starting on June 9, the kick-off of FIFA World Cup Soccer. But all that competitive tension is nothing compared with how the company behind the ads, Adidas Group, feels about soccer when it comes to its nemesis, Nike Inc.
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