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TIME LIFE’S EL CANTO DE LAS SIRENAS…

TIME LIFE’S EL CANTO DE LAS SIRENAS…

Daniela_nachoAs some of you may or may not know, I moonlight as a media consultant mainly working on or creating TV related content i.e. commercials, longform, shortform and custom programming.

After five months, we (Latinvox which is the agency & myself) yesterday had the pleasure of finally finishing my first Spanish language TV project. It is a Time Life 28:30 minute documercial highlighting a 10-volume compilation entitled “El Canto de las Sirenas.” The volumes features renowned Hispanic artists from the 50’s, 60’s, 70’s and 80’s, spanning artists from Celia Cruz to Isabel Pantoja, La Lupe, Vikki Carr and Daniela Romo to name a few.

The project was shot on HD in Mexico City back in October and it was edited here in New York. It’s hosted by international songstress and soap opera star Daniela Romo and master pianist & composer Nacho Mendez (pictured left); it was creative directed by Andres Cortes; directed by Enelio Farina; written by Martirene Alcantara; music directed by "El Maestro" Jose Gallegos; edited by Dan Roversi (stay tuned as we’ll be posting a few of his film shorts over the next couple of weeks); and produced by yours truly.

Be on the lookout as it will be airing relatively soon on Univison, Galavision & Telemundo. Hopefully not at 4AM though!

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