TECH HUGE FACTOR IN BEING ‘COOL’
By STOKELY BAKSH, UPI TECHNOLOGY CORRESPONDENT
WASHINGTON, Feb. 14 (UPI) — No longer are today’s generation of cool kids defined by the brand names they wear — now they’re defined as being the "Creatives," according to a recent study.
Creatives are the most wired, most innovated and most influential teens worldwide, according to Energy BBDO in a study of teens in 13 countries.
The study suggests that these teens are leading the huge trend in creating original content from blogs and media content to personal Web sites and networks.
It found nearly 70 percent of Creatives going online everyday or almost everyday and who were more likely to instant message, e-mail or use a search engine everyday.
"The Creatives are a group of young people who seem driven towards self-expression," said study author Chip Walker, executive vice president and planning director at Energy BBDO. "They are extremely connected to the world electronically. They interact on the Internet more, spend more time visiting sites, IM and text messaging — they are more wired and this makes them more cosmopolitan and sophisticated."
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