AOL AND YAHOO PUT PRICE ON E-MAIL
By Saul Hansell, The New York Times
Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers.
America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment to messages from companies that pay from a quarter of a cent to 1 cent each to have them delivered. The Internet companies say this will help them identify legitimate mail and cut down on junk e-mail, identity-theft scams and other scourges of users of their services.
The two companies also stand to earn millions of dollars a year from the system if it is widely adopted.
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