AMAZON’S APOD TAKES ON THE BIG APPLE
By Stephen Foley
Jeff Bezos, the founder of the online retailer Amazon, was the poster boy of the dot.com era, but he has ceded that status in the new world of digital media to Apple’s Steve Jobs. Now he wants it back.
Amazon, most famous for shipping books and CDs in the post, has started to look prehistoric as the iPod generation downloads music in seconds from Apple’s all-conquering online music store.
But the company is hatching a plan to topple Apple’s iTunes, with the launch of its own downloading service and, most intriguing of all, a possible rival to the iPod. Geeks are already calling it the "aPod".
The company is in advanced talks with the big four record companies to sign up the music content it needs, and has been sounding out the leading digital device manufacturers, including Samsung. A thunderous marketing launch could come as soon as the summer.
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