TO THE TOP: A HIP-HOP HOW-TO
Mr. Liles, wearing a Zegna blue blazer and baggy Phat Farm jeans, then strolled from the studio entrance toward his chauffeur-driven black BMW 750, where he was accosted by a nervous teenager who handed him a compact disc of home-recorded raps.
"It happens all the time," Mr. Liles said moments later, sinking into the car’s gray leather seats. "That’s every day." He told the boy he’d give it a listen, even though what he truly wanted to say was that maybe the kid should consider accounting instead.
While other hip-hop impresarios use their clout and credentials to start clothing lines, movie production divisions and vodka brands, Mr. Liles has his sights on a different goal: hip-hop self-help guru. And with his first book, "Make It Happen: The Hip-Hop Generation Guide to Success" (Atria, 2005), written with Samantha Marshall, a business journalist, he hopes to show readers that there are more routes to success than a record contract.
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